Starbucks’ troubles with IP Protection
May 30, 2007
As many business people in China knows , Starbucks had a lot of trouble regarding IP protection. But they won another IP case and later had it enforced with further action. Here is the news about the IP protection case eloborated by Brad Luo :
STARBUCKS v. SHANGHAI COPYCAT
China Business Law Blog by Brad Luo
The latest news report out of China marks a sweet victory for STARBUCKS in its legal battle with a Shanghai Coffee house–Shanghai Starbuck Coffee Ltd.
After the Shanghai 2nd Intermiediate Court’s affirming its own decision to hold Shanghai Starbuck Coffee liable for trademark infringement and unfair competition on January 4,2007, Shanghai Starbuck hesitated to change its business name as ordered. The court followed through on its order and forced it to change its corporate name. After almost four months of game play, Shanghai Starbuck finally did change its name to “Shanghai Fang Yun Coffee Ltd.” (上海芳韵咖啡馆有限公司）
This is yet another unprecedented step in Chinese court’s progress in enforcing IP rights in China. The court not only handed down a victory to STARBUCKS but also saw through the actual enforcement of its own orders.
To help readers understand the history of the entire case, the following is my brief of this fascinating IP case in China.
You can read further from brad Luo’s Blog here: STARBUCKS v. SHANGHAI COPYCAT
Tags: Trade, chinese car park, parking newsRelated Posts:
